For Customers

What Does Customer Service Excellence Mean for Customers?

When an organisation achieves the Customer Service Excellence Standard, it demonstrates a clear commitment to delivering high-quality, customer-focused services.

The Standard Independently Assesses How Organisations:

Listen to customers
Use feedback to improve services
Deliver accessible and responsive services
Treat customers fairly and with respect
Monitor and improve customer satisfaction
Learn from complaints and experiences

About the Standard

Achieving the Customer Service Excellence Standard means the organisation has been independently assessed against nationally recognised criteria and measurable characteristics relating to customer service delivery. Originally developed by the Cabinet Office, the Standard is designed to recognise organisations that demonstrate a strong customer focus, continuous improvement, and a commitment to delivering high-quality services.

The Standard Provides Confidence That Organisations Are:

Focused on the needs of their customers
Continuously reviewing and improving services
Committed to delivering positive customer experiences

Not a One-Off Award

Customer Service Excellence is not a one-off award. Organisations are regularly reviewed to ensure standards continue to be maintained and improved over time.

Want to Know More?

Explore certified organisations or find out how the Customer Service Excellence Standard works.